Skip to main content

GIVA pulls down Kriti Sanon Raksha Bandhan ad after backlash; jewellery brand issues apology
August 26, 2026 at 04:17PM

Image
By Banglore Film City

GIVA has withdrawn its recent jewellery advertisement featuring Kriti Sanon following criticism and backlash on social media. The campaign, which was released around Rakshabandhan, has now been pulled down from all platforms. The jewellery brand has also issued an apology on its official Instagram handle, clarifying that hurting anyone’s sentiments was not the intention behind the campaign.

In its statement, GIVA said, “We have the highest regard and deep respect for Indian culture, traditions and festivals. As a brand, we have always believed in celebrating these joyous moments with the entire family and this time we wanted to extend the love and celebration to our pets. If our recent advertisement has inadvertently hurt the sentiments of some segments of society, that was not our intent at all. Out of respect, we have withdrawn the said advertisement from all media. Wish you all the love & positivity this festive season!”

The advertisement featured Kriti Sanon tying a rakhi to her onscreen brother. For the campaign, the actor was seen wearing a white bralette-style top with a sheer matching cape and a traditional-style skirt. The styling became a point of discussion online, with several social media users questioning the choice of outfit for a festival associated with family traditions.

 

View this post on Instagram

  A post shared by GIVA - Silver-Gold-Lab Grown Diamonds (@giva.co)

The campaign also drew criticism from Kangana Ranaut, who, without directly naming Kriti or the jewellery brand, questioned the styling and described the commercial as ‘creepy’.

Kriti subsequently responded to the criticism and defended her choice of attire. Addressing the broader conversation around women and clothing, she wrote, “Also, when will we stop telling women what to wear?? Ethnic fashion has evolved over the years, but still a woman's respect for her culture is measured with just her clothes!! Culture & Traditions are in her heart, not in her neckline!”

The controversy also saw Kriti’s sister Nupur Sanon extend her support to the actor. Nupur had earlier taken to Instagram Stories and questioned the criticism directed at her sister’s outfit.

With GIVA now withdrawing the campaign and issuing an apology, the advertisement has become the centre of a wider conversation around fashion, cultural traditions and the expectations placed on women’s clothing during festive occasions.

Also Read: Kriti Sanon GIVA Ad controversy: Nupur Sanon defends sister over ongoing criticism of the festive campaign



from Latest Bollywood News | Hindi Movie News | Hindi Cinema News | Indian Movies | Films - Bollywood Hungama https://ift.tt/HmPVpLJ
Labels:

Comments

Post a Comment

Popular posts from this blog

Kannada Actress Ashika Ranganath Age, Height, Weight, Boyfriend, Wiki, Biography, Body Measurements, Net worth,Life Style and Earning

By Banglore Film City
About Ashika Ranganath  Complete biography and Body Measurements Ashika Ranganath Indian actress is actually actively working in Kannada cinema industry she started her cinema career in 2016 the name called crazy boy in the female lead. After that she has worked with Mass Leader and mugulu Nage Kannada movies.  Nowadays in Kannada cinema industry Ashika Ranganath's name is very popular because of her name having some kind of attractive body and face  and also in Kannada industry she is the one of the actresses who attracted Kannada youth. Ashika Ranganath Biografy and Body Measurements Ashika Ranganath  biography in short  Ashika Ranganath was from Tumkur after that she is more to Bangalore her father name is Ranganath is basically civil contractor and mother name is Sudha Ranganathan and she is a house wife she is having elder sister the name called Anusha Ranganath she is also cinema actress. Ashika Ranganath studied in bishop sargant s...
Post a Comment
Read more

REVEALED: Akshaye Khanna's oxygen level dropped while performing the viral dance scene in Dhurandhar; Vijay Ganguly reveals, "He carried an oxygen cylinder; after every shot, he would put the oxygen mask on" December 09, 2025 at 01:59PM

By Banglore Film City
Dhurandhar is all over the internet and it has become a big talking point thanks to its real-life references, performances, certain moments and of course the music. A day after its release on December 5, the song ‘FA9LA’, featuring Akshaye Khanna’s character Rehman Dacait, making a dramatic entry at a celebration in Balochistan, has gone viral. The song is very catchy and there’s no way an active social media user hasn’t seen its videos and Reels. In an interview with Mid-Day, choreographer Vijay Ganguly shared some interesting trivia about working on the track. Vijay Ganguly began by saying that the dance was done spontaneously by Akshaye Khanna. He said, “Originally, he was supposed to enter, walk through the dancers, and sit on the throne. Seeing the scene’s mood and the dancers’ performance, the fantastic actor that Akshaye is, he said he would dance a bit when he walks in. None of us knew what he was going to do. Akshaye entered the scene, took it from that point, and spontaneous...
Post a Comment
Read more

Hot Indian actress Richa Gangopadhyay latest sexy photos and images

By Banglore Film City
d Richa hot telugu actres boobs  Richa Gangopadhyay Wikipedia we will see Hot Telugu actress Richa Gangopadhyay movie actress hot movie 2010 in Telugu movie name is Mirchi and mirapakai very good response from her audience and she is become very good popular Telugu heroine in Kannada Telugu industry Will going to show Richa Gangopadhyay biography The biography of Richa Gangopadhyay I was born actual in Antara Richa Gangopadhyay has born on March 15th 1986 in New Delhi I spend so many years in Coimbatore and ship to USA for the study purpose and he brought her certificate Anna University she did rr University certificate in which state university diploma in acting school I took cinema certificate also What is the Richa Gangopadhyay personal life Richa Gangopadhyay New Delhi her birthday date is 20 1986 age 30 years height of a 5.7 educational MBA occupation model and actors Gangopadhyay career and in Telugu industry Richa Gangopadhyay has entered on 2007 to Telugu industry has done ...
Post a Comment
Read more