GIVA has withdrawn its recent jewellery advertisement featuring Kriti Sanon following criticism and backlash on social media. The campaign, which was released around Rakshabandhan, has now been pulled down from all platforms. The jewellery brand has also issued an apology on its official Instagram handle, clarifying that hurting anyone’s sentiments was not the intention behind the campaign. In its statement, GIVA said, “We have the highest regard and deep respect for Indian culture, traditions and festivals. As a brand, we have always believed in celebrating these joyous moments with the entire family and this time we wanted to extend the love and celebration to our pets. If our recent advertisement has inadvertently hurt the sentiments of some segments of society, that was not our intent at all. Out of respect, we have withdrawn the said advertisement from all media. Wish you all the love & positivity this festive season!” The advertisement featured Kriti Sanon tying a rakhi to h...
Kriti Sanon GIVA Ad controversy: Nupur Sanon defends sister over ongoing criticism of the festive campaign
August 26, 2026 at 03:31PM
Kriti Sanon has found support from her sister Nupur Sanon after a recent GIVA jewellery advertisement featuring the actor sparked a debate on social media over traditional dressing and the idea of an ‘appropriate’ outfit for family occasions. The campaign, which features Kriti in a bralette-style blouse paired with a cape and a draped skirt, has drawn mixed reactions from netizens, particularly in the context of Rakshabandhan celebrations. Now, Nupur has joined the conversation, extending her support to Kriti. Taking to her Instagram Stories, she questioned why another woman’s clothing choice should become a matter of concern for others. “Imagine being this bothered by what another woman chooses to wear. Respectfully EVOLVE!” Nupur wrote. She further added, “I'm the one she ties the rakhi to, and if I don't have a problem, why do you?” Responding to the criticism, Kriti previously shared her perspective on the festival and the importance of its emotions and traditions over clo...