Skip to main content

PVR Inox's popcorn power: Despite ticket sales dropping Rs. 316 cr, F&B spends rise 1.5% August 18, 2025 at 03:47PM

Image
By Banglore Film City

Despite a sharper-than-expected decline in moviegoers during FY25, PVR Inox — India’s largest multiplex chain — managed to keep revenues afloat by leaning into its Food & Beverage (F&B) offerings, according to company filings and annual reports. The cinemas business faced headwinds from a fallout of the 2023 Hollywood strikes and a softer line-up of mainstream Indian films. Footfalls dropped significantly — ticket sales earnings plunged from Rs. 3,258 crore in FY24 to approximately Rs. 2,942 crore last year, accounting for a Rs. 316 crore fall. Admissions fell nearly 10%, shrinking from 15.14 crore to 13.69 crore overall.

Yet the silver lining came from concessions. Not only did the average ticket price remain stable at Rs. 259, but the average spend per customer on F&B rose 1.5% — from Rs. 132 to Rs. 134. This helped F&B income decline at a lower rate of around Rs. 153 crore, compared to the sharper drop in ticketing revenue. Overall, cinema food revenues dropped from Rs. 1,886 crore to Rs. 1,733 crore. The company clearly doubled down on its F&B business as a growth lever. It launched its first proprietary brand, ‘Dog Father’ hot dogs and rolled out non-vegetarian menus across 116 Inox screens. In a strategic pivot beyond cinemas, PVR Inox entered a joint venture with Devyani International to operate food courts in malls — one has launched in Kota, Rajasthan, with 7 to 9 more planned in FY26.

The home delivery and outdoor catering segments too showed momentum, with aggregator-led deliveries increasing 20% to an average Rs. 2 crore per month in sales. A standout success came from a key snack investor, Zea Maize, which owns the premium popcorn brand ‘4700 BC.’ Its revenues surged nearly 35%, reaching Rs. 102 crore in FY25. With expansion plans into retail and modern trade, the brand is tapping into India’s rapidly growing snacks sector, projected to double from Rs. 45,000 crore in FY23 to Rs. 85,000 crore by 2030. Premium offerings in the segment are forecast to grow even faster.

To facilitate this boost, PVR Inox invested Rs. 44.7 crore in Zea Maize during FY25, earmarking funds for production scale-up as well as hiring leadership for sales and marketing.

Amid the cinema slowdown, PVR Inox’s adaptive strategy underscores the shift toward an integrated entertainment experience — one where popcorn and concessions play a key role in driving business even when ticket sales dip.

Also Read: PVR INOX ignites screens with fiery Kantara-themed logo ahead of Chapter 1 release



from Latest Bollywood News | Hindi Movie News | Hindi Cinema News | Indian Movies | Films - Bollywood Hungama https://ift.tt/wP1Fyxr
Labels:

Comments

Post a Comment

Popular posts from this blog

Makers of Rajkummar Rao-Janhvi Kapoor’s Mr And Mrs Mahi recreate a portion of Kabhi Khushi Kabhie Gham’s song ‘Say Shava Shava’? May 08, 2024 at 01:36PM

By Banglore Film City
The dry period in Bollywood might temporarily halt with the release of this week’s Srikanth, starring Rajkummar Rao, Jyotika, Alaya F and Sharad Kelkar. The movie-watching season will begin in full force with Mr And Mrs Mahi, which will arrive in cinemas on May 31. Bollywood Hungama reported last week that the trailer is on its way. Now, we bring to you another interesting development about this film, starring Rajkummar Rao and Janhvi Kapoor. A source told us, “The makers of the film have recreated the much-loved song ‘Say Shava Shava’ from Kabhi Khushi Kabhie Gham (2001) for this film. The recreation is not done for the whole song. Rather, they have only chosen to recreate the stanza that begins with the line ‘Dekho Tainu Pehli Pehli Baar Ve’. It’s played during an important scene between the lead actors, Rajkummar and Janhvi.” Interestingly, Kabhi Khushi Kabhie Gham was directed b...
Post a Comment
Read more

Shahid Kapoor, Anees Bazmee and Rashmika Mandanna's next with Dil Raju to start from August 1 May 18, 2023 at 11:00AM

By Banglore Film City
After working in the industry for 20 years, Shahid Kapoor is finally gearing up for his first film with ace filmmaker, Anees Bazmee. The actor will be seen in a double role in this out and out comic commercial entertainer, produced by Dil Raju.  The film will feature Rashmika Mandanna in female lead and is among the awaited films from Shahid Kapoor's line up. Bollywood Hungama has got to know that Shahid Kapoor has allotted his dates to Anees Bazmee and will soon commence shooting for this comic caper. According to our sources close to the development, Shahid Kapoor will start shooting for Anees Bazmee's comedy from August 1. "Shahid Kapoor is very excited to do an out and out comedy after a long time and will commence his work on the film from August 1. He has allotted bulk dates to Anees Bazmee from August to December as the team is planning a start to finish schedule," revealed a trade source to Bollywood Hungama. Shahid will have two distinct looks in the film a...
Post a Comment
Read more

Akshaye Khanna starrer Akshardham: Operation Vajra Shakti gets big-screen release on July 4 June 21, 2025 at 01:34PM

By Banglore Film City
Akshaye Khanna’s 2021 action-packed OTT film State of Siege: Temple Attack is all set to make its theatrical debut under a brand-new title — Akshardham: Operation Vajra Shakti. Nearly five years after its digital premiere, the high-octane drama will hit cinema halls on July 4, 2025, offering audiences a gripping, large-screen retelling of one of India’s most harrowing terror incidents. Directed by Ken Ghosh, the film is a dramatic recreation of the 2002 terrorist attack on the Akshardham Temple in Gujarat. It captures the horror of the assault and the bravery of the National Security Guard (NSG) commandos who led the operation to neutralise the attackers. The story, inspired by real events, blends tension, patriotism, and action in equal measure. To mark the announcement, the makers released a new poster on Instagram, which features haunting temple pillars casting the silhouette of a lone armed commando — a striking visual that evokes both reverence and courage. The caption reads, “A...
Post a Comment
Read more