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EXCLUSIVE: ‘Unofficial’ Cinema Lovers Day on March 21; for the FIRST time ever, IMAX tickets priced at Rs. 149; Tumko Meri Kasam first film to offer BOGO + cheap tickets combo deal March 21, 2025 at 01:50PM

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By Banglore Film City

National Cinema Day and Cinema Lovers Day had a huge impact on footfalls at one point. But the last Cinema Lovers Day, which was held on January 17, failed to entice and this had led to a question mark on whether it still has the same pull. Nevertheless, today, Friday, March 21, is the day when most theatres across the country are selling tickets for cheap rates. But unlike the previous instances, there has been no declaration by the theatres or Multiplex Association of India about this scheme.

Yesterday, the makers of The Diplomat announced that the John Abraham-starrer’s tickets would be available for flat Rs. 99 on March 21. The offer is valid on normal seats and not on luxury format classes or screens. A few hours before the announcement, Chhaava makers also informed the viewers that their film, too, can be watched at reasonable prices.

Soon, it came to light that the tickets for all the new and holdover releases would be priced reasonably. The maximum ticket price of Superboys Of Malegaon, Crazxy and the new films like Tumko Meri Kasam and Pintu Ki Pappi are available for Rs. 150 while the morning shows are priced at Rs. 99 or Rs. 112. Those venturing out to see Tumko Meri Kasam, starring Anupam Kher, Ishwak Singh, Esha Deol and Adah Sharma, will be in for a treat as besides cheap tickets, they can also avail of the Buy One Ticket Get One Free offer. The BOGO scheme is available until Sunday, March 23.

This is probably the first time that BOGO and Cinema Lovers Day offers have been given to moviegoers. Another first is that the IMAX tickets of the new Hollywood release Snow White and the successful re-release Interstellar are available for just Rs. 149. This price point is fixed only for morning shows and that too in select IMAX screens like PVR Lower Parel, Eros Churchgate and Inox R City Ghatkopar. Yet, it’s significant as during the previous National Cinema Day and Cinema Lovers Day celebrations, the IMAX tickets were sold for Rs. 199.

Meanwhile, some multiplexes will see a heavy rush this weekend due to the Red Lorry Film Festival 2025. It’ll be held from March 21 to 23 in Mumbai and Hyderabad. Besides old classics, it’ll also be showing Oscar-winning films, Anora and Emilia Pérez. These films were never released in India theatrically due to Censor issues. Hence, this is a golden chance to see them on the big screen.

On the other hand, the dry period effect is kicking in for some cinemas. The management of Mumbai’s iconic theatre, Gaiety-Galaxy aka G7 multiplex, has shut the biggest screen, Gaiety, until March 29 due to a lack of exciting releases. As per sources, Gaiety will resume operations with the release of Salman Khan’s grand Eid release, Sikandar.

Also Read: Ishwak Singh speaks on playing Dr Ajay Muradia in Tumko Meri Kasam: “This story is as much about the man as it is about his mission”



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