Skip to main content

Shah Rukh Khan, Ajay Devgn, Tiger Shroff summoned by Consumer Court over Vimal Pan Masala endorsement February 25, 2025 at 05:33PM

Image
By Banglore Film City

The District Consumer Disputes Redressal Commission in Kota has registered a case against actors Shah Rukh Khan, Ajay Devgn and Tiger Shroff, along with the manufacturer of Vimal Pan Masala. The commission has summoned them to appear in court over allegations of misleading advertisements regarding the product’s ingredients.

The case was filed by social worker and BJP leader Indramohan Singh Honey through senior advocate Vivek Nandwana. The case falls under Section 89 of the Consumer Protection Act, which addresses deceptive advertising and misleading endorsements. The complaint alleges that the celebrities, through their advertisements for Vimal Pan Masala, claimed that the product contains ‘kesar’ (saffron), which may mislead consumers, particularly the youth.

According to the complaint, the market price of saffron is very high. Hence, its presence in a pan masala product which is available for a reasonable rate, is highly questionable. The petitioner further argues that no concrete evidence has been provided by the manufacturer to substantiate this claim, and the warnings on the product packaging appear in such small fonts that they are not easy to read.

Following the complaint, the Chairman of the Consumer Commission, Mr. Anurag Gautam, issued a notice summoning the three actors and the manufacturer to explain their stance before the court.

This case has once again ignited debates over celebrity accountability in brand endorsements, particularly for products linked to tobacco, health concerns, or misleading claims. Over the past few years, several Bollywood stars have faced criticism for endorsing gutkha, pan masala, and similar products, which are often associated with harmful health effects. Many social activists and legal experts believe that public figures should be held accountable for the impact of the products they promote, as their endorsements significantly influence consumer behaviour.

As the case unfolds, it remains to be seen how the actors and the brand respond to the allegations. This development could set an important precedent regarding the ethical responsibilities of celebrities in advertising.

Also Read: Akshay Kumar CLARIFIES the Vimal Pan Masala ad was shot in 2021; says, “They can legally run the already shot ads…”



from Latest Bollywood News | Hindi Movie News | Hindi Cinema News | Indian Movies | Films - Bollywood Hungama https://ift.tt/Vh7HGwi
Labels:

Comments

Post a Comment

Popular posts from this blog

Makers of Rajkummar Rao-Janhvi Kapoor’s Mr And Mrs Mahi recreate a portion of Kabhi Khushi Kabhie Gham’s song ‘Say Shava Shava’? May 08, 2024 at 01:36PM

By Banglore Film City
The dry period in Bollywood might temporarily halt with the release of this week’s Srikanth, starring Rajkummar Rao, Jyotika, Alaya F and Sharad Kelkar. The movie-watching season will begin in full force with Mr And Mrs Mahi, which will arrive in cinemas on May 31. Bollywood Hungama reported last week that the trailer is on its way. Now, we bring to you another interesting development about this film, starring Rajkummar Rao and Janhvi Kapoor. A source told us, “The makers of the film have recreated the much-loved song ‘Say Shava Shava’ from Kabhi Khushi Kabhie Gham (2001) for this film. The recreation is not done for the whole song. Rather, they have only chosen to recreate the stanza that begins with the line ‘Dekho Tainu Pehli Pehli Baar Ve’. It’s played during an important scene between the lead actors, Rajkummar and Janhvi.” Interestingly, Kabhi Khushi Kabhie Gham was directed b...
Post a Comment
Read more

Shahid Kapoor, Anees Bazmee and Rashmika Mandanna's next with Dil Raju to start from August 1 May 18, 2023 at 11:00AM

By Banglore Film City
After working in the industry for 20 years, Shahid Kapoor is finally gearing up for his first film with ace filmmaker, Anees Bazmee. The actor will be seen in a double role in this out and out comic commercial entertainer, produced by Dil Raju.  The film will feature Rashmika Mandanna in female lead and is among the awaited films from Shahid Kapoor's line up. Bollywood Hungama has got to know that Shahid Kapoor has allotted his dates to Anees Bazmee and will soon commence shooting for this comic caper. According to our sources close to the development, Shahid Kapoor will start shooting for Anees Bazmee's comedy from August 1. "Shahid Kapoor is very excited to do an out and out comedy after a long time and will commence his work on the film from August 1. He has allotted bulk dates to Anees Bazmee from August to December as the team is planning a start to finish schedule," revealed a trade source to Bollywood Hungama. Shahid will have two distinct looks in the film a...
Post a Comment
Read more

Bombay High Court orders stays the release of Hamare Baarah, two days before the film’s release June 07, 2024 at 01:02PM

By Banglore Film City
Hamare Baarah, which is making news for its bold approach and thought-provoking plotline, has been mired in controversy, with the makers landing in deep trouble. The highly anticipated release of Annu Kapoor, Manoj Joshi, and Paritosh Tripathi starrer, has encountered a significant setback as the Bombay High Court has issued a stay on its release just two days before its scheduled release on June 7, extending the hold until June 14. This unexpected turn of events has impacted the premiere of the film which was expected to be held this week, leaving makers in an uncertain dilemma. The legal obstacle arises from a petition filed by activists from a specific religious community at the Mumbai High Court, opposing the film's release. Producers Birender Bhagat and Ravi S Gupta have raised serious concerns regarding the imposition of the stay, especially given that the film had already obtained a censor certificate. In a recent statement given to NDTV, Mr Bhagat explained their predicame...
Post a Comment
Read more