Skip to main content

Producer Tutu Sharma’s Citara Entertainment to launch affordable multiplex chains targeting Tier-II & Tier-III cities: Report November 06, 2024 at 04:48PM

Image
By Banglore Film City

Film producer Tutu Sharma is set to launch Citara, a new multiplex chain specifically designed to cater to the entertainment needs of audiences in tier-II and tier-III cities. Citara's focus on tier-II and tier-III cities reflects a strategic move to capitalize on the growing demand for entertainment options in these rapidly developing regions.

As per a report in Economic Times, Tutu Sharma, founder, Citara Entertainment, said, “There is a section of the audience who wants to watch films in theatres. This audience wants to watch films at a ticket price which is reasonably priced. We want to cater to this audience.”

A recent study by JLL India highlights a surge in retail space across these cities, with an estimated 25 million square feet of new developments planned in the next five years. This growth is attributed to rising disposable incomes and changing consumer aspirations in smaller towns. Notably, several prominent brands, including Daiso Japan and Charles Tyrwhitt, have already chosen tier-II and tier-III locations for their first Indian stores.

Citara's multiplexes will boast a screen capacity ranging from 90 to 110, offering a comfortable and immersive movie-watching experience. The true differentiator, however, lies in the ticket pricing strategy. Aiming to make moviegoing accessible to a wider audience, Citara promises ticket prices that are 30-40% lower than the average ticket price (ATP) typically seen in established multiplexes. This price range, estimated to be around Rs 150-175, makes catching a film on the big screen a more attractive proposition for families and budget-conscious movie enthusiasts.

Girish Johar, group content advisor, at Citara Entertainment, also told the publication, “There are huge opportunities in the tier-II and tier-III cities. Cinema is part of our DNA. We want to tap into the audience which prefers an affordable moviegoing experience.”

Citara's vision extends beyond just providing a platform for film screenings. The multiplexes will offer a holistic entertainment experience, encompassing a variety of additional attractions. Patrons can expect to find retail outlets featuring celebrity-inspired jewelry and fashion collections, catering to the growing desire for brand association and trendsetting styles. Additionally, on-site gyms and dedicated children's play areas will cater to families and provide a complete entertainment package.

By the end of November 2024, Citara plans to launch operations in six cities: Jaipur, Indore, Ujjain, Kota, Beed, and Nandgaon. The initial rollout will include approximately 15 screens, with an ambitious expansion plan aiming to reach a screen count of 150 by the end of FY26. ALSO READ: Ajay Devgn starrer Singham Again clocks Rs. 19.20 cr. across PVR Inox and Cinepolis multiplex chains on Day 1



from Latest Bollywood News | Hindi Movie News | Hindi Cinema News | Indian Movies | Films - Bollywood Hungama https://ift.tt/wJPzu6C
Labels:

Comments

Post a Comment

Popular posts from this blog

Makers of Rajkummar Rao-Janhvi Kapoor’s Mr And Mrs Mahi recreate a portion of Kabhi Khushi Kabhie Gham’s song ‘Say Shava Shava’? May 08, 2024 at 01:36PM

By Banglore Film City
The dry period in Bollywood might temporarily halt with the release of this week’s Srikanth, starring Rajkummar Rao, Jyotika, Alaya F and Sharad Kelkar. The movie-watching season will begin in full force with Mr And Mrs Mahi, which will arrive in cinemas on May 31. Bollywood Hungama reported last week that the trailer is on its way. Now, we bring to you another interesting development about this film, starring Rajkummar Rao and Janhvi Kapoor. A source told us, “The makers of the film have recreated the much-loved song ‘Say Shava Shava’ from Kabhi Khushi Kabhie Gham (2001) for this film. The recreation is not done for the whole song. Rather, they have only chosen to recreate the stanza that begins with the line ‘Dekho Tainu Pehli Pehli Baar Ve’. It’s played during an important scene between the lead actors, Rajkummar and Janhvi.” Interestingly, Kabhi Khushi Kabhie Gham was directed by Karan Johar, who is also the producer of Mr And Mrs Mahi along with Zee Studios. The source continued
Post a Comment
Read more

Shahid Kapoor, Anees Bazmee and Rashmika Mandanna's next with Dil Raju to start from August 1 May 18, 2023 at 11:00AM

By Banglore Film City
After working in the industry for 20 years, Shahid Kapoor is finally gearing up for his first film with ace filmmaker, Anees Bazmee. The actor will be seen in a double role in this out and out comic commercial entertainer, produced by Dil Raju.  The film will feature Rashmika Mandanna in female lead and is among the awaited films from Shahid Kapoor's line up. Bollywood Hungama has got to know that Shahid Kapoor has allotted his dates to Anees Bazmee and will soon commence shooting for this comic caper. According to our sources close to the development, Shahid Kapoor will start shooting for Anees Bazmee's comedy from August 1. "Shahid Kapoor is very excited to do an out and out comedy after a long time and will commence his work on the film from August 1. He has allotted bulk dates to Anees Bazmee from August to December as the team is planning a start to finish schedule," revealed a trade source to Bollywood Hungama. Shahid will have two distinct looks in the film a
Post a Comment
Read more

Bombay High Court orders stays the release of Hamare Baarah, two days before the film’s release June 07, 2024 at 01:02PM

By Banglore Film City
Hamare Baarah, which is making news for its bold approach and thought-provoking plotline, has been mired in controversy, with the makers landing in deep trouble. The highly anticipated release of Annu Kapoor, Manoj Joshi, and Paritosh Tripathi starrer, has encountered a significant setback as the Bombay High Court has issued a stay on its release just two days before its scheduled release on June 7, extending the hold until June 14. This unexpected turn of events has impacted the premiere of the film which was expected to be held this week, leaving makers in an uncertain dilemma. The legal obstacle arises from a petition filed by activists from a specific religious community at the Mumbai High Court, opposing the film's release. Producers Birender Bhagat and Ravi S Gupta have raised serious concerns regarding the imposition of the stay, especially given that the film had already obtained a censor certificate. In a recent statement given to NDTV, Mr Bhagat explained their predicame
Post a Comment
Read more